Horror films
Horror films are meant to be exciting and scary but also fun. The target audience for most horror films would be young adults around the age of 15 to 30. If too young, then the audience might get really scared and freaked out. If too old, then the audience could just not really be that interested. But horror films do not have a specific age, the movies are meant for the ones interested in the genre.
Some elements and content you will see in a horror film could be trying to create fear and suspense for the audience. The setting could take place in a haunted house or some other isolated, disturbing setting. In horror films costuming plays a big part in the film it creates realistic costumes which could show bloody outfits or even monster makeup. The music in horror films is meant to create suspense and give the audience the feeling of being scared.
Horror films use what they call jump scares to scare the audience unexpectedly. The lighting used in these movies usually lays low with lots of shadows. The makeup used in these films creates a sense of realism that the horror you see is meant to be “real”. The angles of the camera like for example a Dutch tilt show disorder in the film.
In some horror movies the company makes what is called a franchise, this is multiple spin off movies after the first one. This marketing strategy keeps fans excited and waiting for a new one. One other technique to gain extra publicity is ending the film on a cliff hanger, the creates curiosity for the audience. These companies market these movies off very clear on what they are like for example it could be like bloody mess or scary ghost movie.
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